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Neal Polachek

 

 

 

About the show

Consumer insight is one of the most powerful tools marketers and publishers can hold. Discovering where your audiences are, and their interests and habits can not only allow you to talk to them in the right manner, with the right message, you can engagement them and grow your business. While mobile usage is on the raise, and people engage more and more with their mobile phones, there is one channel that leads the way in getting consumers engaged and that is the APP. Most businesses would love to have the engagement rate that some of the top APPS have, therefore we ask what can businesses learn from this APP behavoir? This episode explores the lessons we can learn from the way consumers engage with APP’s and how they can be applied to everyday business operations.

About the Guest:

Neal Polachek

Neal Polachek is an independent industry observer and advisor for nearly 14 years and an expert in Digital transitions and local search. Neal was the Director of Research and Consulting, VP of Advisory Services, CEO of The Kelsey Group and President of BIA/Kelsey. He advises companies operating in the local space – both established and start-ups – on the future of local and the possible strategic outcomes. Prior to joining The Kelsey Group in the late 1990s, he worked for a decade at Pacific Telesis Group in a wide variety of management and leadership positions. Neal speaks regularly at industry events in the United States and around the world. He holds a BA in Economics from University of California, Los Angeles and an MBA from the University of Southern California.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Upcoming Shows:

May 22
Simon Greenman- ENCORE  

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