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Chloë Thomas

About the show

The UK, Germany and the US are leading the percentages of online retail sales. For consumers around the globe the most well-known form of eCommerce is business-to-consumer, which includes online retail or online shopping. It is predicted that online commerce will reach to 4.48 trillion US dollars by 2021. In Asia e-retail sales accounted for about 13% of all retail in 2017. As more and more businesses are moving to e-commerce enabled platforms, it remains that only 26% of local business engage in eCommerce because although setting up eCommerce platform is quite simple, it can also be quite confusing. For the big guys, eCommerce is about spend, brand, positioning and customer service which wins you returning loyalty. If you are a small business or an entrepreneur, you need to consider other issues such as good product ideas, logistics, the technical side, and even how to launch your first ad campaign. In this episode, we are going to talk about how to get eCommerce right.

About the Guest:

Chloë Thomas

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best-selling author, international and keynote speaker and host of the eCommerce MasterPlan podcast– built on her expertise in eCommerce strategy and marketing. Her recent book is an Amazon bestseller ‘Customer Persuasion; How to Influence Your Customers to Buy More and Why an Ethical Approach Always Wins’. In response to the struggles she sees with businesses adopting eCommerce, she crafted the eCommerce MasterPlan to help businesses plan, develop and grow a successful eCommerce business, and avoid the pitfalls along the way. Power Retail named Chloë one of the world’s top 10 eCommerce commentators, and her podcast is one of the top eCommerce podcasts in the world. She works with both client-side and supplier-side businesses, helping the former to grow their businesses faster, and helping the latter to attract more of the former!



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Upcoming Shows:

June 26
Thomas Koulopoulos 

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