Tuesdays, 3:00 – 4:00 pm PT
About the show
The UK, Germany and the US are leading the percentages of online retail sales. For consumers around the globe the most well-known form of eCommerce is business-to-consumer, which includes online retail or online shopping. It is predicted that online commerce will reach to 4.48 trillion US dollars by 2021. In Asia e-retail sales accounted for about 13% of all retail in 2017. As more and more businesses are moving to e-commerce enabled platforms, it remains that only 26% of local business engage in eCommerce because although setting up eCommerce platform is quite simple, it can also be quite confusing. For the big guys, eCommerce is about spend, brand, positioning and customer service which wins you returning loyalty. If you are a small business or an entrepreneur, you need to consider other issues such as good product ideas, logistics, the technical side, and even how to launch your first ad campaign. In this episode, we are going to talk about how to get eCommerce right.
About the Guest:
Chloë Thomas is the founder of eCommerce MasterPlan. She is a best-selling author, international and keynote speaker and host of the eCommerce MasterPlan podcast– built on her expertise in eCommerce strategy and marketing. Her recent book is an Amazon bestseller ‘Customer Persuasion; How to Influence Your Customers to Buy More and Why an Ethical Approach Always Wins’. In response to the struggles she sees with businesses adopting eCommerce, she crafted the eCommerce MasterPlan to help businesses plan, develop and grow a successful eCommerce business, and avoid the pitfalls along the way. Power Retail named Chloë one of the world’s top 10 eCommerce commentators, and her podcast is one of the top eCommerce podcasts in the world. She works with both client-side and supplier-side businesses, helping the former to grow their businesses faster, and helping the latter to attract more of the former!
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Be a Guest on our Show!
If you are interested in being, a guest please send your story to Leadershipbeyondborders@gmail.com.
Guest appearances are $350 USD/€350 and all guests must be pre-approved before booking.
Do you want to gain more clients, do you want to sell more books, do you want to promote your company’s products and services or do you want to build your own brand, then be a guest on our show.
Being a guest on our show can increase your exposure and let the world know that you are an expert in your field of business. By becoming a guest on our show, you receive:
We syndicate all our shows through iTunes as an additional distribution channel. When a listener downloads a show, they subsequently download the advertisements that ran during that show.
We send you an eCard about your show that can be forwarded to all your customers. The eCard links direct to you directly from the show page. You can also use the eCcard to post on social Media.
On Demand Library
You are provided with a branded episode page can be used on your website and in your social media.
Maximum Online Exposure
We establish multiple points of presence for you that expand and attract new listeners and customers daily. We also provide a host of ancillary marketing initiatives for our you to help extend your reach. There is also an opportunity for you to advertise and to be seen by more people.
We make it easy for users to find and share your show through features such as: an online media library where users can track their favorite shows and receive customized recommendations; bookmarking & sharing links that post directly to MySpace, Facebook, LinkedIn and most of the other popular networking sites; and RSS subscriptions that feed directly onto their RSS reader of choice. Since listeners are able to distribute their favorite shows to their peers, advertisers gain access to a new network of consumers.
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Add a banner to your individual show or advertise with us on VoiceAmerica and reach a worldwide audience interested in leadership and business.
Example Banner (size 728 x 90 px)
1 week $250/€250 – 2 weeks banner $450/€450 – 6 weeks banner $1.200/€1.200
Other forms of advertising with us:
One commercial spot played six times (three times during live broadcast and three times during rebroadcast):
30 seconds 1 week: $600/€600 – 13 weeks: $7,300/€7,300
60 seconds 1 week: $800/€800 – 13 weeks: $9,800/€9,800
Spots can be professionally produced for a $250/€250 fee.
All of our content players are not only capable of streaming audio, but also streaming video. This capability gives sponsors the advantage of delivering a more powerful and visual message to the listeners.
On host page
(video must be supplied by advertiser):
30 – 60 seconds
1 week: $700/€700 – 13 weeks: $3,500/€3,500
1 – 3 min.
1 week: $1,000/€1,000 – 13 weeks: $12,300/€12,300